~Hotel Gracery Shinjuku is a sponsor of “MOTTAINAI Campaign,” operated by the Mainichi Shimbun~
We have obtained the first official license in the hotel industry for the book * Campaign*, and we will be implementing the SDGsinitiative—which builds on the
“MOTTAINAI” project—on a hotel-wide scale.
What Is MOTTAINAI Campaign?
"MOTTAINAI Campaign," an initiative proposed by Nobel Peace Prize laureate Wangari Maathai, began in 2005.
The Japanese word "mottainai" is an expression of the 3Rs of environmental activities (Reduce, Reuse, Recycle) and of Respect for the irreplaceable resources of the earth, and is the global icon for protecting the environment. The MOTTAINAI movement aims to spread lifestyles that do not place a burden on the environment and to build a sustainable, recycling-oriented society.
What is the Green Belt Movement?
Wangari Maathai began her tree-planting activities as a non-governmental organization (NGO) in 1977.
This movement, which started with the planting of only seven trees, has so far planted approximately 51 million trees in Kenya and throughout the African continent.
A total of 100,000 people, mostly women suffering from poverty, have participated in the tree planting.
In addition to environmental preservation, tree planting has contributed greatly to the escape from poverty, the improvement of women's status, and the democratization of Kenyan society.
Start with Greenbe MOTTAINAI! ~The Green Belt Movement to Achieve the Planting of 10 Trees - What is the SDGs Planlt Movement?
When you stay with this plan, a portion of your room rate will be donated to the “Green Belt Movement” tree-planting initiative through the MOTTAINAI CampaignSecretariat.
For each night you stay under this plan, you will help plant 10 trees in Kenya and other parts of Africa.